Entranced

My name is Natalia. I am a linguist, brand namer, strategic writer, and photographer. I am also a baker, cook, bicyclist, potter, mother, sister, and daughter. I like misty days, organizing things, false cognates, investigative procedural dramas, and learning about typography.

The world probably doesn’t need another blog—but I need one. Here it is, and here is my first stab at a post someone might like.

 Former exterior signage at Arken Museum of Modern Art, Ishoj, Denmark, photographed in 2009. 

Former exterior signage at Arken Museum of Modern Art, Ishoj, Denmark, photographed in 2009. 

The fragment of a building captured in the frame is wabi-sabi at its best—a semiotic feast of resolved contradictions: cautionary and quiet at the same time, clean and dirty, centered and unbalanced. Even the text is a double entendre, and a reminder that we rarely think about invoking a trancelike state when dealing with less evocative entryways. The typeface is almost certainly Gill Sans, a humanist sans-serif designed in England in 1926 by Eric Gill, typically modernist in its clarity but with a more organic feel and a less consistent character set than many of the structuralist, mechanical fonts of the time.

I knew this photograph would be a favorite from the moment I saw the preview on the Ricoh. But I have learned since that the sign is no longer there at all, and I’m noting how the idea that a photo can never be taken again may be what makes it most precious of all.

More photos, more brief essays on topics I hold dear, and more insights to come.