Location, location, location.
The famous “three things” to consider when making decisions about real estate are just as important to online property. Maybe you’ve arrived at the perfect name for your brand, only to find that you can’t register the domain that goes with it. Sure, there are some things that can be done to salvage a name you can’t get, like using an alternate extension or including words or phrases other than your brand name. But it’s optimal if you can have the dot-com all to yourself (or the dot-org, or another extension that benefits your cause). It’s a key aspect of being truly strategic with your name.
Virtually every naming project is severely restricted by domain availability. I guarantee that certain domains are available by buying them myself. Here is a list of some of them. Contact me if you’re interested in buying one or you want to hire me to help you find an evocative—and available—name for your brand.