The art of naming is about translating brand benefits into distinctive words, phrases, and neologisms. It’s a context-dependent craft and it’s all about making the right connections and the necessary compromises to get you a name that you like which does what you need it to do.

Below are some of the names I have created in diverse categories, plus links to my posts relevant to naming and branding. You can also jump to blog index and browse my post titles, which are another type of name.

A successful project starts with defining the right objective. Here’s a handy naming brief guide you can use. And here is a naming brief guide in Polish. These are road maps I developed for my own use on client projects.

A formal round of naming consists of (a) the creative phase, (b) availability checks, and (c) shortlist selection. Sometimes there’s a phase zero, too, which involves me in creating or refining the brief. Typically, in one such round of naming work—over the course of a week or so—I generate 3-4 top recommendations and a dozen other viable ideas. All this usually costs €500 or more, plus rights and licensing, but if your verification needs are low, you don’t want a written report, or your invention will save the planet, I’ll give you a big discount. And if you’re an NGO I’ll throw in the rights and licensing for free.

If you have naming needs and you like how I think, contact me for naming solutions. 

Product names for Bogdao

INNER SHIMMER herbal infusion
LYRIC fragranced candle (client collab w/ Majolika Nieborów)
EYE WONDER extra-reviving eye cream
ALL OVER ME rich body cream
NEUTRALIST face wash
SOLARINE sun protection for the face
LUNAR ELIXIR cell renewing serum
AÉRÉ fragrance collection
RÊVE fragrance collection

Select company names

GLIMPSE research consultancy
ILION LEGAL law office
ARTEDENTYKA dental clinic
IMPROFIT pricing consultancy
MINDBOX consultancy

Some web domains I have bought

MIXTERIUM.com
MIXTERIUM.eu
MIXTERIUM.pl
INIMALIST.com
ORKESTO.com
ORKESTO.pl
FILIX.eu
FILIX.pl
ACUMEN.pl
VERATOS.pl
SYNAPS.pl
EGAL.pl
ANKEROS.com
SIOSTRSTWO.pl