Interested in a strategic copywriter’s work? This post examines my English writing for Polish companies in the natural skincare sector.
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Working for Applica
Some projects wind up much more satisfying than expected. And some clients deserve the same praise they lavish on their writers.
Read MoreBeing Strategic: Phase Zero
Are you looking for a simple road map to help you clarify and implement your current business objectives? Maybe this can help.
Read MoreStrategy for One
An internal strategic process brings together the professional and the personal, leading to clarity and long-sought answers.
Read MoreLocation, Location, Location
The famous three things to consider when making decisions about real estate are just as important to online property.
Read MoreSubject: Not sending that email
An open letter, pointedly unsent, urging everyone to minimize the amount of e-mail occupying inboxes, to-do-lists, and minds.
Read MoreOn Letter Case in Logos and Names
Some reasons for choosing grammatical capitalization format in writing—even when a brand has a non-standard name in its logo.
Read MoreA Brand for Every Weather
How do you sell the place that has everything for everyone? Here’s a solution from Toolbox Group for Jantar shopping center.
Read MoreRe: Email
Whether it’s sent or received, every email one handles requires work and time. How do we lighten the load in these busy times?
Read MoreSome Background on Backgrounds
The image on your desktop has visual impact that affects your sight, mood, and thinking. Is yours in line with your needs?
Read MoreTriangulation™
Useful at the start of a naming or branding project, this method supplements a left-brain brief with some right-brain inspiration.
Read MoreFile Naming Is Naming Too
A pragmatic-slash-conceptual search for an optimal filing system for photos may have implications for more than digital files.
Read MoreWhen Next Means Previous and Forward is Back
An inquiry into those ambiguous link pairs on the internet, and into the way they are a missed opportunity for clarity.
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